Understanding what motivates people and attracts their attention are important components in creating the best ad copy. The 5 different elements of a PPC Ad or any ad copy are: perceived value, risk reduction, credibility, call to action, and qualifiers.
The search engine optimization (SEO) landscape is radically different in the post-Panda algorithm world. Quality content is now believed to be the end-all-be-all to ranking highly in search results. However, quality has always been a priority, even before the Panda … Continue reading
Web designers and their employers are displaying increasing interest in making their digital properties as accessible to the public as possible. This means that their innovations must be readily accessible on both mobile devices and desktops, simultaneously. This industry is … Continue reading