There are many ways to generate traffic to your company website. But if you don’t have thousands of dollars to spend on a marketing campaign, this can be an intimidating task. Here are some of the easiest—and cheapest—ways for your small business to get noticed on the web.
1. Link Exchange
In our two part series How to Promote Your Blog, we discussed creating a link exchange, whereby you link to a complimentary blog and in return, they link back to you. This also works for driving website traffic. When websites similar to yours link to you, their visitors are redirected to your company’s page. This means that your website’s usual traffic is supplemented by traffic from the site that linked to you. When you link back to them, the cycle continues. It’s a friendly and easy way to boost your visitor’s for free.
2. Get Listed
Getting your website listed in search engines and directories is a great way to get your name out. This will generate traffic directly from the directories themselves and will also help to improve your link popularity (which means your website will pop-up higher in Google search results).
Search engine optimization (SEO) is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases. The best part about SEO is that it produces valuable results for your website, with little investment necessary (you will have to pay a knowledgeable marketing strategist). Optimizing your page to help you win on search engines will gain you exposure that would otherwise involve a lot of time and money. For more information read our post on keyword content.
4. PPC and Banner Ads
Pay-per-click (PPC) ad campaigns and banner ads fall under the category of paid advertising, but don’t discount them in your marketing strategy because they are important in driving website traffic. You may also consider a banner exchange program, where you post another site’s banner and in return, they post yours on their site. This drives traffic similar to the link exchange program, and also helps to create brand recognition.
5. Contests, Awards and Promotions
Running giveaways and contests are a great way to promote your site because it gives people an incentive to visit your site. If people think there is a chance that they will get something for free, they’re more likely to give you their information or even sign-up for your newsletter. Promote these contests off of the internet to help bring in customers who aren’t regular internet junkies, or maybe who don’t visit your site on a regular basis. Contests will help bring your visitors together and create a sense of community and brand loyalty.