Corporations spend millions of dollars a year in advertising and marketing. They put in the money and manpower, and in return become household names and–if they’re really lucky-people will turn their business name into a verb (i.e. “Googling” rather than “searching”). Try as they might, small businesses cannot always compete when it comes to marketing. They don’t have the ad budgets, the personnel or the time that the bigger competition has. Because of this, small businesses require a different approach when it comes to marketing and advertising. TopRank Online Marketing Blog recently posted the 7 Essential SEO Tips for Small Businesses.
1. Turn Everything into Content: Content is still King. Search engines still love unique content, and the more useful content there is on your website, the more opportunities you give searchers to find your products and services.
2. Make it Personal: Small businesses have a major advantage that most bigger businesses don’t: A personal voice. By making your voice heard, you’re showcasing your authority in your market, and adding trust. Buyers love hearing recommendations or reviews, and are more influenced to buy from those vs. product feature and benefit pages. Consumers use search engines to research products, and other than the lowest price, they’re looking for recommendations. Give them some!
3. Optimize for Local Search: Odds are that your small business can take advantage of local search. 63% of consumers use search engines to research information about local companies. Websites like Yelp and CitySearch allow companies to claim their page. Make a profile for your business, upload photos and encourage reviews.
4. Improve Your Site’s Speed: Small business sites can be notoriously slow. Site speed is usually one of the last things that small business owners care about. But now that Google has introduced speed into the ranking algorithm, it’s time to seriously start checking out how fast your site loads. But more importantly, when you improve your site’s speed, you’re also improving your customer’s experience.
5. Refine Internal Linking: Internal links can add value to your site considerably, but many small businesses don’t understand that you have to develop a linking mindset in order to really capitalize on it. It takes extra time to research old post links and include them in your articles, but the benefits are great.
6. Create Content for People: If you’re generating content specifically for search engines, you’re missing a major chunk of your market. Humans don’t like to be bamboozled, and when they come to a page on your site that was obviously made for a search engine, they’ll leave in a hurry and never come back. Plus, only humans can link to your site. If you want to get more inbound links and retain customers, you need to write for customers. The goal to higher search results is still to get more people to your site. After all, search engines can’t buy anything from you.
7. Don’t Fret About Getting Nofollow Links: It’s easy to get carried away with only trying to get incoming links without the dreaded nofollow. But really, a link is still a link. If that link can bring in a potential customer, then you want it. If you’re only looking for specific types of incoming links, than odds are you’re missing lots of the low-hanging backlink fruit and worrying about the wrong things.