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Category Archives: Pay-Per-Click Advertising

How to Write the Best PPC Ad Copy

Understanding what motivates people and attracts their attention are important components in creating the best ad copy. The 5 different elements of a PPC Ad or any ad copy are: perceived value, risk reduction, credibility, call to action, and qualifiers.

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The Benefits of Facebook Ads

Just like Google, Yahoo & Bing, Facebook offers a Pay-Per-Click¬†Marketing program. Below are a few reasons that make Facebook a powerful advertising medium. 1. Destination Options Just like with Goggle advertisement, once someone clicks your ad they will be sent … Continue reading

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Yahoo! Search Marketing marketplace announces enhancements for 2010.

The Yahoo! Search Marketing marketplace, we will soon be launching a product enhancement that promises to give advertisers more transparency into the performance of the traffic they receive. The enhancement is a new network distribution feature that will enable advertisers … Continue reading

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After 12 months with Hit Exposure our average monthly sales more than doubled. The decision to hire Hit Exposure has been one of the best we've made since launching our on-line shop.
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