Category Archives: Pay-Per-Click Advertising
Understanding what motivates people and attracts their attention are important components in creating the best ad copy. The 5 different elements of a PPC Ad or any ad copy are: perceived value, risk reduction, credibility, call to action, and qualifiers.
The Yahoo! Search Marketing marketplace, we will soon be launching a product enhancement that promises to give advertisers more transparency into the performance of the traffic they receive. The enhancement is a new network distribution feature that will enable advertisers … Continue reading