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Category Archives: Search Engine Optimization
SEO for Domain Names
A domain name containing keywords that are relevant to your business increases your ranking in search engine results. Although you must remember that you do not want a domain name filled with targeted words that confuse or are too complicated … Continue reading
7 Essential SEO Tips for Small Businesses
Corporations spend millions of dollars a year in advertising and marketing. They put in the money and manpower, and in return become household names and–if they’re really lucky-people will turn their business name into a verb (i.e. “Googling” rather than … Continue reading
How to Optimize Your Blog
Small businesses and companies have begun adding monthly or weekly blogs as a key component in online marketing because it enables them to better connect with their customers. The issue with blogs is that many businesses are not adding that … Continue reading
10 Tips for Landing Page Optimization – Part Two
In Part One of this series we talked about the basics of first impressions and getting readers to interact with your website. In Part Two we will discuss how to keep visitors interested and on your page. 6. Revisit Your … Continue reading
The Brain’s Gateway to Your Brand
One important concept that many companies overlook is the impact of a great landing page. You’re probably already thinking “this doesn’t apply to my company, my landing page is great.” And you might be right—sort of. While your website’s landing … Continue reading
PDF Optimization
There are new formats to optimize your presence online. Since 2001 Google has been indexing approximately over 500 million PDF files . You may be confused as to how Google is able to rank these files. Google has the ability … Continue reading
5 Tips to Improve Website Traffic
There are many ways to generate traffic to your company website. But if you don’t have thousands of dollars to spend on a marketing campaign, this can be an intimidating task. Here are some of the easiest—and cheapest—ways for your … Continue reading
How to Promote Your Blog – Part 2
In Part One, we discussed how to promote your blog by using influential bloggers to attract attention and utilizing social media to reach new and current fans. But promoting your business blog isn’t all about Tweeting and connecting—if you want … Continue reading
10 Tips for Landing Page Optimization – Part One
We previously discussed the differences between roles, personas and cognitive styles—all essential components of understanding webpage optimization. Now that you know who your visitors are, what their needs are and how they think, consider how you’re going to get each … Continue reading
5 Steps to Online Marketing Success
Using competitive intelligence strategies and tools will be the key to launching successful email marketing campaigns in 2010, according to a new white paper from Compete. In the white paper “Five Simple Steps to Online Marketing Success,” Compete recommends that … Continue reading
