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Category Archives: Search Engine Optimization

Rich Media’s Effect on Click-Through Rate and Engagement

What position do companies want to acquire in search engine results pages?  The obvious answer might seem to be “number one”, but rich media is changing this. Getting their business ranked higher on search result has been the ultimate SEO … Continue reading

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Why Use Bing?

Let’s face it; Google is the number one search engine that is currently available.  It has become so big that Google has now become a verb, i.e.: Google it.  However, many people forget about Bing.  Granted, you never hear anyone … Continue reading

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Organic Search Click Through Rate

When you build a marketing strategy there are many factors to take into consideration. For example, what type of marketing would fit your company the best? Or how much money should be allocated to each campaign? There has been a … Continue reading

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SEO for Domain Names

A domain name containing keywords that are relevant to your business increases your ranking in search engine results. Although you must remember that you do not want a domain name filled with targeted words that confuse or are too complicated … Continue reading

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7 Essential SEO Tips for Small Businesses

Corporations spend millions of dollars a year in advertising and marketing. They put in the money and manpower, and in return become household names and–if they’re really lucky-people will turn their business name into a verb (i.e. “Googling” rather than … Continue reading

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How to Optimize Your Blog

Small businesses and companies have begun adding monthly or weekly blogs as a key component in online marketing because it enables them to better connect with their customers.  The issue with blogs is that many businesses are not adding that … Continue reading

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10 Tips for Landing Page Optimization – Part Two

In Part One of this series we talked about the basics of first impressions and getting readers to interact with your website. In Part Two we will discuss how to keep visitors interested and on your page. 6. Revisit Your … Continue reading

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The Brain’s Gateway to Your Brand

One important concept that many companies overlook is the impact of a great landing page. You’re probably already thinking “this doesn’t apply to my company, my landing page is great.” And you might be right—sort of. While your website’s landing … Continue reading

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PDF Optimization

There are new formats to optimize your presence online. Since 2001 Google has been indexing approximately over 500 million PDF files . You may be confused as to how Google is able to rank these files.  Google has the ability … Continue reading

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5 Tips to Improve Website Traffic

There are many ways to generate traffic to your company website. But if you don’t have thousands of dollars to spend on a marketing campaign, this can be an intimidating task. Here are some of the easiest—and cheapest—ways for your … Continue reading

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