You can also use the Ad Words Auction Insights Tool to monitor them. It’s an easy process: click the “keyword” tab and then enter the keyword you’d like to search for, and then select the “Auction Insights” option. The results will display a list of your competitors. This information can be gathered and input into an excel spreadsheet. This spreadsheet should break down the elements in your competitors’ ads to help you visualize which methods work and which don’t. From here you have the option of imitating a competitor’s ad or implementing an original approach. Be sure to include the five different elements of a PPC ad to your work. It’s also important to evaluate your ad’s perceived value. For instance, your ad could give the impression that the product being sold is a smart buy! The better of a deal the product seems, the more people will want to purchase it. In marketing, this is essential due to the simple fact that consumers will directly consider their impression of your ad when purchasing a product; in a sense, your ad could be more convincing than the actual product being sold.

From a practical standpoint, consider the retail industry. Unless a retailer is offering the absolute best prices, they’ll be sure to emphasize other positive aspects of their service, like free shipping. Knowing your target demographic is important as well, especially when considering the wording in your ad. For instance, an ad targeted to seniors might be phrased differently than one targeted to teenagers.

In order to avoid this, broaden your appeal by providing content even for visitors that don’t require your services. This way, the user will stay on your site longer, indicating to the search engine that your website was useful or relevant to that visitor. In essence, the goal is to provide content that is easily accessible to both the search engine and the user in a manner that is interesting and focuses priority to the correct sections of your site. Understanding users and their thought processes is crucial to content placement. Being able to pinpoint areas of interest to visitors allows you to place your content more effectively. Adding value to your website by linking to articles or blogs is a good way of broadening your site’s appeal and utility.

A perfect example is the SelectNav.js. The SelectNav.js is a Javascript plugin that allows designers to convert a website navigation into a select drop down menu. This Javascript is used together with media queries in order
to create a space saving responsive navigation for those using small screen devices or mobile phones. SelectNav.js does not require any external library, is very lightweight only weighing a 1.5KB minified, and is customizable to your needs and compatible with a variety of modern browsers.

Here are some suggestions to help you generate a more effective email campaign:

1. Subject Line is Key.

First impressions are critical in all forms of interactions and an email’s subject line is the “First Impression”. When people look through their emails the first thing they always see is the subject line. A subject line has the
potential to either gain or lose your audience’s attention. Typically adding your company’s name as a reference and provide specifics supporting your email topic will gain higher open rates.

2. Quality over Quantity

Providing your contacts with quality content in your emails increases the rate that they will read your email. Remember it is more important to send out content rich emails rather than it is to send out multiple or long winded
emails. Sending out quality emails gains the trusts of your contacts because they are less incline to few your email as spam. A good way to gain their trust is by providing information in your email that they can use immediately.

3. Focus on Who it’s “From”.

The best way to understand this concept is put yourself in their shoes. Would you be more likely to open an email from market@website.com or Nicole.sanders@website.com? People seek personalization and human connection rather than feeling like another receiver of an email sent out from an automated system. Therefore if you do not spend time personalizing your email address than your contacts won’t bother with you.

4. Variety

Consistency is key with any form of marketing campaign yet at the same time variety is equally important. You do not want to over abuse the efficiency of emails by sending to many out and you do not want to send a newsletter
every 3 months because in either case your contacts won’t read your emails. Be aware of how many emails you send out and how individuals are interacting with your emails. Be conscious of your follow ups and how to engage your contacts. Also many email-marketing services include click through analytics that monitor which readers spend time on your emails or forward them.

5. Mail Merge

Personalizing your emails doesn’t just end at your email address. Keep in mind that people love to their own names because it makes them feel as if the email was written to them personally. There are online services that have
simple options to directly insert names from your contact database straight into the email using a template editor.

6. Test. Test. Test.

Test everything. You never want to send out an email to potential consumers that have wrong or misguided information. It will not make you look good and loses your contacts attention. Test the way your email appears not only through your service provider but other service providers as well. Send out dummy emails to fake e-mails addresses you make have created to test out your email. It is also very important to test out your graphics. Images are a great eye catcher in any correspondence but it must be done right. Finally check your e-mail with a spam check tool before sending it out to ensure that your email is perfect and to catch any spam filters in your email.

1. Sweepstakes

Consumers are always attracted to sweepstakes for the possibility of winning a great deal and the fact it is easy to sign up. Sweepstakes are an easy way to gain the attention of Pinterest users. For example, Nine West a well known show retailer has over 20 boards that span from their best products to inspirations that are not only catching but interactive with consumers. For Mother’s Day they launched a promotion in which users could enter to win free products by simply repining and commenting on images.

2. Engage

Keeping up to date on the latest trends and updating users on your brands most recent product is key for success. Brands can go even a step further by offering tips and tutorials to users about their products to keep them
engaged. For instance another brand that is using Pinterest the right way is Gap. This mega retail store updates their boards in order to stay relevant and even offering style guides, but they go a step further creating engaging
pinboards dedicated to do it yourself arts and crafts ideas.

3. Product Tutorials

Pinterest is a perfect tool to educate your consumers and users on how to use your products. Sephora is a perfect example because they have developed the perfect way to attract users to their products. They have developed video
boards that include product demonstration and tutorials. One of their most popular boards is the “Trending Now” board, which exhibits models wearing their products and how consumers can reach that same look at home.

4. Stick to you Niche

This means to find your companies strong suit and stick to it. The main thing that attracts Pinterest users to the site is the ability to be able to share and gain ideas as well as plan big moments in life like holidays and weddings.
This has become a valuable tool for companies such as Home Depot and Nordstrom. Home Depot sells products to improve your home and is typically a masculine store. Therefore, Home Depot has created many boards for followers to explore and discover ideas for their homes for holidays such as Christmas and Thanksgiving, how to revamp their homes for the spring and summer and perfect gift ideas for dad on Fathers Day. Nordstrom on the other hand has developed over 10 boards based on wedding concepts including hairstyle, fashion, and décor.

Colors Influence People

Information on the web is mainly presented on a visual platform. Colors influence people because if the Internet were simply black and white then it would be boring. Colors on the web can make a design more interesting and appealing, help differentiate brands and products, and catch attention. Colors also alter our decision making process because our decision making process is based on factual information and our emotions. Colors have a strong influence on our emotions because human emotions are highly color sensitive. Companies need to be aware of their impact on visitors as well. Colors used in web design need to be used carefully in order to achieve the maximum success.

Six Semantic Levels of Color

Political Meaning. Political parties identify themselves with colors and these colors become associates not only with the organization but with the viewpoints of that party as well. Colors have symbolic meaning therefore can stand for concrete opinions.

Symbolic Meaning. Due to life experiences humans develop associations to colors. The symbolic function makes humans feel something because they are able to link that color to a significant experience.

Psychological Meaning. Colors are able to arouse different emotions and feeling depending on previous experiences and personal preferences. These emotional preferences do not have any link to anything rational.

Traditional Meaning. Colors are typically associated to their own history and tradition like how the color red is associated to blood.

Cultural Context. Depending on your culture, colors are attached to different meanings. In each society our peers and environment teach people what the colors stand for. Therefore these teachings shape the values, beliefs, and lifestyle of individuals. Regarding web design the context of colors is important regarding to international business.

Creative Context. The impact of colors depends in what creative context they are expressed. Depending the color combination, it can make the color more or less intense, dominant or meaningful and therefore affecting their impact on individuals.

How to use the power of color

Not only do colors influence but they also affect how users perceive your company. It is also a major determining factor on how users behave on your website and how they react to your company. One way to use the power of color is by targeting your audience. Once you’ve decided the audience you want to target, research various colors that contain symbolic, cultural or political meaning to them. Also, think about what you want your company to represent and research colors that define your image intended. Remember that a color has various shades; therefore it is imperative to find the perfect shade that fits your brand. Make sure that your colors are displayed correctly on any digital device because different screens can alter your color. Colors can be sometimes overwhelming and it is important to not use too many different colors on your websites in order to not over stimulate your users. Consistency is important in every aspect of your business and colors are no exemption. If used inconsistently then the colors may confuse your users.

Today, WordPress website owners can harness the power of Facebook with the Facebook for WordPress plugin to their site.

This plugin does not require any form of codes and no prior HTML knowledge is required. Also, the plugin offers support internationalization and mobile sites that are WordPress.com VIP approved. Now when you publish a new page or post on your WordPress site, the plugin will offer you numerous options such as mentioning specific Facebook users, pages, as well as the ability to add a message that will be posted with the content. Once the content is published it will appear on the companies WordPress and Facebook page simultaneously as well as the timeline’s of users that like the companies page. As you prepare you’re content the plugin enables you to set the settings that you desire. This means that you can set your post to appear any specific person’s timeline or you mention a specific person, page, or group on a post.

The plugin is also unique in the sense that is provides a variety of options that are easy on posts and page. Some of the options included are the like function, send and subscribe button, comments with SEO support and a recommendations bar that lets users start getting recommendations. The plugin also features a number of WordPress Widgets with drag and drop functionality that allows users to include social features such as recommendations, recent activity, and send and subscribe buttons inn their sites’ sidebars.

Hit Exposure traditionally offers SEO, or search engine management services, to companies and organizations throughout the United States. Its wide range of services has made it a top optimization company and an increasingly important figure in the community. Because of their success, Hit Exposure has taken steps to aid a number of non-profit organizations in increasing the quality and size of their online presence.

Their decision to help the NYC LGBT Chamber of Commerce is certainly in line with this goal. This organization works to create opportunities for LGBT in the business community in and around the city of New York. They are an important figure in overcoming the adversity that many minorities face. Their organization has made great strides in open doors for commerce in their local community and looks forward to their future success as a partner with Hit Exposure.

The NYC LGBT Chamber of Commerce organizes a number of educational and networking opportunities that are essential to new business owners. Their recent events include an in-depth discussion of the SharePoint Server system and the benefits of using Lync to increase organizational collaboration. These contributions help those in the local area improve their business practices. They also encourage participation of local LGBT members and create opportunities for businesses to work collectively to improve not only their own success, but also the success of the New York LGBT community.

As part of their SEO strategy, Hit Exposure will be working with the NYC LGBT Chamber to improve their website and social networking platforms. Local residents can look forward to more information about attending events, important updates about businesses in the area, and opportunities to connect with members in the area.

YouTube Analytics provides new and exciting features such as the quick overview,more detailed reports, audience builders, and audience retention. The quick overview provides just that! It provides all the information that the user cares most about more quickly and at the same time enabling them to access more detailed information such as views on their recent posts. The more detailed reports provides more in depth statistics that inform the user of their content and audiences in a precise and clear manner. Analytics aide’s users to build bigger audiences with a simple philosophy: know your audience. Analytics accomplishes this by dividing the content in three ways, demographics, traffic sources, and audience-building videos. The demographics section gives the user a better understanding of where their audience is located. Users can use this information to their benefit by editing and targeting their content to their precise audience. For instance if you own a make up company and post videos about specific innovative products or application techniques and though the demographics section view that that a large sector of your audience comes from Los, Angeles you can edit your content to provide more relevant information to their location. Another way YouTube Analytics helps build bigger audiences is by using traffic sources, which shows users the websites, and searches that are driving their audiences to your videos. Users can use this information to promote your content more in these sources rather than other sources. No better way to learn what content is more relevant then to become a viewer yourself. Audience building videos exhibits the videos that are driving the most views and subscribers. This is beneficial because users can mold their content to attract a new audience or to refresh your current audience.

YouTube Analytics helps users to engage more with audiences by keeping their audience coming back for more content. Two useful features are audience retention and community comments. Audience retention essentially tells you if your audience is watching your entire video or part of it. It further goes on to tell you specifically where you audience stopped watching. This is useful because it tells users what part of their content is interesting and what is not. Therefore, they can better adjust their content to keep their audience interested. Also, community comments tells users what videos are receiving the most comments. You can engage in these conversations and become actively involved in your community.

These features help video marketing services in two very big ways, to earn more money and to generate better videos. Many don’t realize that growing their audience and engaging them more helps promote their videos, which in essentially attract future clients and maintain current customers. YouTube Analytics help businesses by estimating their earnings through a feature that projects the amount of revenues they will earn from posting videos. Also, making better videos simply maintains your current audience while attracting a new audience. It is recommended that businesses take full advantage of these new features because it makes marketing your products, services, or industry that much easier and the best part its free!

Today smart phones are our lifeline to receive the latest information and news. Business owners should take advantage to transforming their mobile devices into the ultimate marketing tool. In order to accomplish this you would need to alter your mobile Internet. It is rare to surf the web on your phone and find that a company not only has a website but also a mobile friendly web site for your phone.

1. Have the user in mind
I always recommend that the individuals who haven’t had much exposure to websites exclusive for mobile phones to do some research before beginning your own. Start looking at other websites from companies in your industry to get a better understanding of what you’d like your own page to look like, but also for you to understand what the user expects. Always consider the users experience and what better way then
becoming a user yourself.

2. App or Website
You may be conflicted as to whether develop a mobile application, website, or both. Evaluate your business needs and from there decide what option is best for you. Depending on your business an application or website may be more appropriate. If a mobile application is the way to go then you should start
considering spending the extra money necessary.

3. Options, Options, Options
Keep in mind to always have a link to your actual full site when dealing with mobile websites. Every user is different and you should always remember options, options, and options. Some users may find a mobile website to be easier but it limits there user experience. A mobile website may omit certain sections of
the website which may be essentially what the user was looking for.


4. Check Ins
Today’s users are fascinated with Facebook Places and Foursqaure where they can check in where ever they are even if it’s in a diner. Business owners should take full advantage of this for their business because it will draw your clients and future customers in when they have a place to check in. Also, some
businesses over discounts and specials for checking in to their location. Therefore this will draw in a greater clientele.

5. Extra Tip – Use HTML5 video or fallback for Mobile Video.
To enhance the users experiences you can make your mobile site as basic or html rich as you desire. Remember to keep your users needs in mind, but try to maintain their attention with an eye catching site. Put in, as many html’s as desired and attract your users with mobile video. With mobile video you can pload and publish podcasts, interviews, propaganda, anything is possible.