Hit Exposure traditionally offers SEO, or search engine management services, to companies and organizations throughout the United States. Its wide range of services has made it a top optimization company and an increasingly important figure in the community. Because of their success, Hit Exposure has taken steps to aid a number of non-profit organizations in increasing the quality and size of their online presence.

Their decision to help the NYC LGBT Chamber of Commerce is certainly in line with this goal. This organization works to create opportunities for LGBT in the business community in and around the city of New York. They are an important figure in overcoming the adversity that many minorities face. Their organization has made great strides in open doors for commerce in their local community and looks forward to their future success as a partner with Hit Exposure.

The NYC LGBT Chamber of Commerce organizes a number of educational and networking opportunities that are essential to new business owners. Their recent events include an in-depth discussion of the SharePoint Server system and the benefits of using Lync to increase organizational collaboration. These contributions help those in the local area improve their business practices. They also encourage participation of local LGBT members and create opportunities for businesses to work collectively to improve not only their own success, but also the success of the New York LGBT community.

As part of their SEO strategy, Hit Exposure will be working with the NYC LGBT Chamber to improve their website and social networking platforms. Local residents can look forward to more information about attending events, important updates about businesses in the area, and opportunities to connect with members in the area.

YouTube Analytics provides new and exciting features such as the quick overview,more detailed reports, audience builders, and audience retention. The quick overview provides just that! It provides all the information that the user cares most about more quickly and at the same time enabling them to access more detailed information such as views on their recent posts. The more detailed reports provides more in depth statistics that inform the user of their content and audiences in a precise and clear manner. Analytics aide’s users to build bigger audiences with a simple philosophy: know your audience. Analytics accomplishes this by dividing the content in three ways, demographics, traffic sources, and audience-building videos. The demographics section gives the user a better understanding of where their audience is located. Users can use this information to their benefit by editing and targeting their content to their precise audience. For instance if you own a make up company and post videos about specific innovative products or application techniques and though the demographics section view that that a large sector of your audience comes from Los, Angeles you can edit your content to provide more relevant information to their location. Another way YouTube Analytics helps build bigger audiences is by using traffic sources, which shows users the websites, and searches that are driving their audiences to your videos. Users can use this information to promote your content more in these sources rather than other sources. No better way to learn what content is more relevant then to become a viewer yourself. Audience building videos exhibits the videos that are driving the most views and subscribers. This is beneficial because users can mold their content to attract a new audience or to refresh your current audience.

YouTube Analytics helps users to engage more with audiences by keeping their audience coming back for more content. Two useful features are audience retention and community comments. Audience retention essentially tells you if your audience is watching your entire video or part of it. It further goes on to tell you specifically where you audience stopped watching. This is useful because it tells users what part of their content is interesting and what is not. Therefore, they can better adjust their content to keep their audience interested. Also, community comments tells users what videos are receiving the most comments. You can engage in these conversations and become actively involved in your community.

These features help video marketing services in two very big ways, to earn more money and to generate better videos. Many don’t realize that growing their audience and engaging them more helps promote their videos, which in essentially attract future clients and maintain current customers. YouTube Analytics help businesses by estimating their earnings through a feature that projects the amount of revenues they will earn from posting videos. Also, making better videos simply maintains your current audience while attracting a new audience. It is recommended that businesses take full advantage of these new features because it makes marketing your products, services, or industry that much easier and the best part its free!

Today smart phones are our lifeline to receive the latest information and news. Business owners should take advantage to transforming their mobile devices into the ultimate marketing tool. In order to accomplish this you would need to alter your mobile Internet. It is rare to surf the web on your phone and find that a company not only has a website but also a mobile friendly web site for your phone.

1. Have the user in mind
I always recommend that the individuals who haven’t had much exposure to websites exclusive for mobile phones to do some research before beginning your own. Start looking at other websites from companies in your industry to get a better understanding of what you’d like your own page to look like, but also for you to understand what the user expects. Always consider the users experience and what better way then
becoming a user yourself.

2. App or Website
You may be conflicted as to whether develop a mobile application, website, or both. Evaluate your business needs and from there decide what option is best for you. Depending on your business an application or website may be more appropriate. If a mobile application is the way to go then you should start
considering spending the extra money necessary.

3. Options, Options, Options
Keep in mind to always have a link to your actual full site when dealing with mobile websites. Every user is different and you should always remember options, options, and options. Some users may find a mobile website to be easier but it limits there user experience. A mobile website may omit certain sections of
the website which may be essentially what the user was looking for.


4. Check Ins
Today’s users are fascinated with Facebook Places and Foursqaure where they can check in where ever they are even if it’s in a diner. Business owners should take full advantage of this for their business because it will draw your clients and future customers in when they have a place to check in. Also, some
businesses over discounts and specials for checking in to their location. Therefore this will draw in a greater clientele.

5. Extra Tip – Use HTML5 video or fallback for Mobile Video.
To enhance the users experiences you can make your mobile site as basic or html rich as you desire. Remember to keep your users needs in mind, but try to maintain their attention with an eye catching site. Put in, as many html’s as desired and attract your users with mobile video. With mobile video you can pload and publish podcasts, interviews, propaganda, anything is possible.

Even though today’s business marketing has become viral many
businesses still fear to commit to online marketing tools such as
videos. Thus limiting a great marketing opportunity. Hear are 3
myths dispelled about online video use.

Myth #1: Majority of People doesn’t watch videos

In fact the opposite is true. A great majority of online users
prefer watching videos rather than reading content because it
is more visually appealing and summarizes a business quicker.
Business owners believe that not enough people watch videos
online hence they feel it is does not apply to them or it does not
benefit them. In reality they are passing up a great marketing
opportunity that other businesses are cashing into. Business
owners forget to take into account how easy it is to spread
a video online. With the reposting and blogging of videos on
popular social media sites and the more viewers a video obtains
the more visible it becomes in search engines.

Myth #2:Video quality is poor on search engines

Many people believe that Google is disorganized in their search
results meaning too many irrelevant results. Therefore they
assume that the wrong form of traffic or audience will be directed
to their business. The truth is that Google has become one of
the leading search engines in narrowing down and generating
specific search results. Once you post a video that is valuable to
your industry and catches people’s attention then Google search
engine makes that video visible and accessible to searchers.

Myth #3: Videos are too much work and too time consuming

In a sense these are two myths in one. Once upon a time, in
order to create a video it would take a lengthy process and one
in which those of us that are not too tech savvy or know about
video production would end up hiring a video company in order
to create their videos. But today this is completely different you
do not need to be a whiz with a video camera and effects or
screen write to post and create a video. You can use your own

smart phone cameras or a small video camera like a Flip Camera
and capture your video in an instant and immediately post onto
YouTube with your own phone and camera.

Video chat enables businesses to better connect with
their audience, customers and employees. Businesses are
incorporating video chats more into their day-to-day se because
of the advantages it offers. The biggest advantage is the
development of relationships. Here are 4 reasons why businesses
should consider video chat

1 More personal.

Video chat creates a more personal environment with colleagues,
clients, and employees than a simple phone call or text chat.
Video chat is a real time conversation that helps develop
a stronger relationship because you have audio and visual
feedback. This method of communication makes you seem
authentic to your clients because video chat is unscripted and
unpredictable. The responses and actions are real and pure
because it is happening live. Also, video chat gives you a
platform to engage and have your audience participate.

2. Flexibility
Video chat allots you various options. You can have office
meetings, one-on-one client meetings, group chats, and you
can chat any where in the world. As we know not everything is
perfect and things arise. If a client is in another city or across
the country, you are able to get a hold of them. You can always
adjust the time of meetings for your convenience or the groups’
convenience. Video chat software such as Skype is constantly
evolving and now we can find video chat software on mobile
phones.

3. Motivational
Studies have exhibited that engaging your audience via video
chat inspires them. It pushes your audience to not only be an
observer but also be an active participant in the conversation.
You can talk and see each other, but can send text messages,
share files, screen sharing, and send links with video chat
software.

4. Video chat is recordable.
We understand that with group chats not everyone can make,
therefore it is extremely convenient that video chat is recordable.
Many of the video chat software that is out on the market allows
you to record your own live chat, split the screens, or record
the streams separately for each chat member. These videos
are completely editable and if the matter is related to your
industry you can even publish it on your web site or YouTube.
For instance you can a video chat with other knowledgeable
members of your industry and carry out a conversation regarding
a relevant topic.

It is never easy to begin a business blog. Many times business
owners feel intimidate as to how to begin, especially when it
is the owner’s themselves who have to write. Blogs in essence
are an easy way in order for companies and business to give
information for their customers and attract new clients. Blogs
enable a business to develop a greater visibility in their industry
as well.

1. Read other blogs

Many times first time bloggers need inspiration and see other
blogs as platform to get ideas for their own blogs. This should
not be confused with plagiarism, because that is stealing another
businesses information. Becoming a blog reader allows you to
essentially see blogs from a completely different perspective’s
the consumer. You begin to read things useful to yourself and
what you find important and necessary. In turn you convert what
you are looking for in your blog because you already understand
your audiences mind frame.

2. Create a Timeline
The number one thing to do when beginning your blog is to
create a timeline for your content. You should analyze what
you content you think is valuable to your audience and that will
attract new viewers. Creating a timeline helps you space out your
content in a more organized format. You never want to bombard
your audience with a lot of information at once and you always
want to have a few tricks up your sleeve so to speak. Spacing
out your content in a timeline format helps you control what
information you with release to your readers and have them
hooked on to come back for more.
3. Develop a Schedule

Along with a timeline, you want to create a schedule. This means
when you will be releasing a new blog. Keeping a consistent
release time creates a sense of predictability for your readers.
This is a security for them to know that there will be new
information for them. If you release information sporadically then
the reader will become confused which inevitably leads to lose

of interest. You can release a blog weekly, biweekly, monthly,
whatever fits into your schedule.

4. Be Efficient with Content
Understanding your audience is key to the blogging process. You
need to know what content they are interested in. Keep content
relevant to your targeted audience and your industry. As well
as mix up your blog format. Meaning one blog introduce a new
product or service of your business and then in the next post an
interview with someone relevant to your industry.

5. No I in Team
In company or business a blog should not be left on the
shoulders of only one person. If you have the staff for it then
take advantage. Making a blog a group effort generates a greater
pool of topics and ideas. Your readers will not get bored because
every group member has a different perspective and different
opinion. Although your blog release should be predictable your
content should not. Teamwork diminishes the possibility of your
content becoming blah in the readers eyes. It also diminishes the
chance of reaching a dry spell in a content writing.

How does it work?

Simple, LinkedIn Today functions through a voting algorithm which matches users to their interests. In other words, once you find an article on a topic that interests you, click the “share” or “like” button. Immediately the site associates you with the topic and will match content similar to the article that interests you. Articles rise in popularity on the site as more targeted votes from the industry increase. Currently you can vote for an article on three platforms: LinkedIn Bar, LinkedIn, and Twitter.

To vote through the LinkedIn Bar, a user must post activity with the article’s link.  Once you click on the link, a LinkedIn branded browser bar will appear on the top of the page. Once you click on it, a description or tweet will appear on the bar like “Jamie Simms posted a link on LinkedIn”. This bar enables users to be able to like the article, comment or share with other your followers.

Voting through LinkedIn occurs through an accumulation of votes and shares. This can be accomplished when a user attached a link to their update using the “attached a link” button. Let’s say an article you shared has been already shared with another user. You can still post the article as a “reshared” which still counts as a vote for the article.  Once you attached a link to your update, it will count as a vote towards the article. Also, if you see an article shared by a connection that catches your attention you can click the “like” button. This also acts as a vote for the article.

Now in order to vote for an article via Twitter he/she must have their Twitter account tied to their LinkedIn account. A tweet about an article will count as a vote or if the user posts the article on their LinkedIn profile and then selects the “tweet” button. Remember in order for this to be possible, both accounts must be linked.

How do I optimize?

In order for your content to be successful on LinkedIn Today, users must share and comment it on it. LinkedIn Today searches for recent articles that have a large following. Needless to say the secret to making your content popular is to share. Some additional ways to share include, posting your stories as an update, to groups, and to send to individuals.

Once you post your article as an update, it will immediately appear on your profile. This means that your connections will have immediate access to your post. Your post will become public once another user clicks on the share number of your article.

If you are a member of a specific group on LinkedIn and your article pertains to their interest then share directly to the group. What better way to have your article appreciated then with a relevant audience?  You will have a high probability to catch the eye of a user if the article falls in their area of interest.

Now what if you don’t want to share your article with all your connections? Simply when sharing an article on LinkedIn just share with a specific connection or e-mail to that connection. LinkedIn does take this form of sharing into consideration when ranking articles.

You can also optimize your content by promoting on Twitter. Once again if your accounts are tied together this will be perfect. By tweeting about your article or sharing it on Twitter it will be shared not only with your LinkedIn connections but also your Twitter followers. This social media marketing increases your presence on LinkedIn Today.

Finally, add like-minded connections on LinkedIn. Sharing content with people who share your same interests is critical.  This increases the number of individuals viewing your content as well as increasing the number of likes for your content.

1. Destination Options

Just like with Goggle advertisement, once someone clicks your ad they will be sent to your homepage or website.  What sets Facebook apart is that enables you to create groups, events, and pages revolving any topic you want (preferably your business) that increases your exposure to other users. Now instead of only directing individuals to your website, if you are having a onetime event or special, you can send them to your Facebook event or group page. Facebook enables you to be creative with your destination. All that you have to do is enter the URL for the destination you want your visitors to be sent to once seeing your ad.

2. Targeted Marketing

 Ever wish you can target only a select number of people rather than the whole Facebook network? Well Facebook ads do just the thing. This approach is based on a simple idea: Do you want to aim for very specific individuals or nonspecific large group of individuals? Facebook ads allow you to make your targeted audience as broad and as narrow as you with a range of questions pertaining to your audience. To start off you choose the country you want. If your business is international or you would like for it to be international, then you can type in the country you want your audience to be from. A very nifty thing is that on the side you can see how many users fit your criteria. The more specific your criteria is the lower the number goes. It is also important to know that Facebook gathers all this data based on the information users post on their profiles. Next you can decide what state, providence, region, or city you want to target. Here it is best to enter the area where your business is located, in order to attract locals. If you are not completely sure you can click a check mark on a box that says 50 mile radius. For example you own a car maintenance company that is located in Miami, Florida and when you click the 50 mile radius box users living 50 miles from Miami will also be able to see your ad. Next, you can decide what age group you fits your product or service, ethnicity, gender, relationship status, and sexual orientation. This is helps create a distinct audience. For some people these questions do not affect them, however if you own a beauty or cosmetic company your intended audience is women therefore you want to target women. But what you will find absolutely useful is the interests’ question. Here you type in any word that relates to your business. For instance let’s say you own a bakery, you can type the words Bakery, Cookie, Cupcake, Sweets, Chocolate, and then you see how many people have that interest and you can target them. It is a good reminder to type in the words plural also because some users have their like set to Cupcakes rather than Cupcake. Once you are done, take a look at the side bar and notice how many people you are targeting. Then when you post your ad that will be the number of users who will immediately be able to see your ad on their pages.

3. Full Budget Control

Another reason why you’ll  love Facebook ads is because you can set your own budget. It even goes as far as setting your daily budget, meaning how much you are willing to pay a day for people to your ad.  If you are using the Pay Per Click method it will tell you at the bottom an average cost per click. To create a smart and safe budget, first think about how many clicks per day your ad will receive. Once you have a number multiply that by the average cost per click. That number should be how much you should pay a day for Facebook Ads.  You can also pay the cost of the ad every month or week. After two weeks, when you go to look at your ad, you’ll find a pleasant surprise. Facebook calculates a data feedback for you with the whole nine yards including graphs and statistics. You can see how many people have seen your ad and how many people have clicked on your ad. This helps you establish future budgets. 

4. Unlimited Ads

Why settle for one ad when you can make countless ads? Facebook enables you to be creative with your social media marketing and advertisement campaigns. You can use your creativity to develop different eye catching ads and target different people.  You can do this when you go see your ads. There is a button that says create a new ad, you will click it and begin developing your ad. You will need to name your new campaign like going back to owning a bakery; I want to create an ad for a cupcake sale at my bakery. Therefore my new campaign will be called “Cupcakes” and revolve completely around my product. Facebook allows you the power to make as many ads as you may need. These ads can promote a business event or a special offer. Also, you can monitor your ads all in the same place. All you have to do it click on the ad campaigns name in order to follow its progress. You can always cancel an ad when the campaign is done or update your ad whenever you want as your business develops.

To keep our readers up to speed on social media marketing, here are the top 5 starter tips for Google +

1. Manage your contacts through your Circles
In order to get started on Google +, you definitely need to begin adding your contacts. This means finding your contacts that are already Google + users through your e-mail address or other social media sites or send out invites to those who are not yet users. You may be wondering what a circle is, and to answer your question, a circle is this new innovative format that Google has adopted in order for you to remain connected and organize your contacts.  You create circles based on how you want to categorize your contacts. The circle allows you to stream information to the circle it applies too rather than all your contacts as well as lets you see the stream of information from that select circle eliminating the confusing mess of your entire contacts stream in one place at the same time. For instance you can create three circles, family, friends, and business associates and then add your contact to the appropriate circle.  Managing your contacts is that easy! Now remember you can create as many circles as you want, there are no limits. Also you can add the same contact to more than one circle.  It is key to have some creativity with your circles, because the possibilities are endless with your circles. For example you can create a circle to share your favorite hangouts, an empty circle to be a personal electronic dairy or journal, blogs, followers, or just for your favorite topic.

2.Don’t Forget to Smile
It is very important to remember that the first image people see of you is their first impression of you. Unfortunately as the ideology goes your first impression is your last-even in cyber space. Therefore keep in mind that your profile picture should represent who you are and should make people remember you in a positive way when marketing your product or business.  Also, it helps when finding a specific person that they have a clear picture to identify them from all the users. Google + allows you to access any of your pictures from your computer, Picasa albums, other social media sites, and smart phones to upload to the site. You can crop, edit your photos on PicniK, or even if you are not done and don’t have time, Google + will save your unfinished photo in drafts.

3. Make your Profile Personal
Edit your profile as soon as possible with all the information necessary.  This allows others to find you quicker and puts your information out there to other users quicker.  Remember Google + makes your profile public automatic. Therefore to edit your information go to the Edit Profile button and click it to get started. There you can add links to your website, blogs,  and current interests. There is no word limit. So you can say what you want no matter how long or to the point you wish to be. When you are done, click done editing, and Tada, it’s all done!

4. Gently down the STREAM
Yes, the next key to Google + is learning how to manage and work your stream. Just like your profile, your stream has no word limit. You can say everything that you want without a limit.  When adding something new to your stream, you find various icons. To add a photo directly to your stream just click the camera icon with enables you to put any photo from your computer or straight from your phone to your stream. If you have an informative video about your business, industry, a new product, or a passion of yours then click on the play icon and you can upload that video in seconds straight from your computer, phone, or even your Youtube account. To add a link from your website, blog, or an important article regarding your industry simply click on the link icon and add your link. If you want to disclose your location then click on the marker icon and Google + will automatically locate you. When writing a post, Google + enables you to use asterisks to bold, underscores to italize, and dashes for strike through for your posts. Finally you pick your audience. This is when you select a certain circle or all circles to view your post or if that is not enough you can click on the add an audience icon and add more contacts to see your post. To avoid missing some comments from over eager bloggers or obsessive commenter’s then simply click on a circle to view what the stream of those contacts in your circle.

5.Shortcuts!
We all love shortcuts and Google + has a few that will make your social media experience a lot smoother.

• Click on the j key to move down
• Click on the k key to move up
• Click on the @ key or + key to tag someone in a post
• Click on the q key to add to Google Talk list
• Click on the tab key to scroll through all your comments
• Click on the enter key to open the comment box on a post
• Click on the keys tab and enter to post a comment
• Click on the space bar to scroll down
• Click on the keys shift and space to scroll up