Local Search Marketing
Search engines have all but replaced the need for the massive tomes of yellow pages that once directed customers to local businesses. The recent creations of local search services, such as Google “Places,” and business directories like Yelp and Angie’s List have made these services the go-to resource for finding reliable products and services. As a result there is a growing need for companies to create properly designed and well optimized content and corporate profiles that force their listing to the top of these searches. Doing so can allow a company to compete directly with others in their industry. More importantly, users searching for local business are likely looking for immediate access to products or services and are very likely to buy, providing an excellent Return on Investment (ROI).
Hit Exposure relies on a wide variety of optimization techniques to successfully put your business at the top of local listings. This includes adding your company’s information to the dozens of different online services that customers will use to find your website, as well as your brick and mortar locations. After application of Hit Exposure’s professional keyword selection and Search Engine Optimization (SEO) techniques your content will pull in local customers and provide an excellent click conversion rate. More importantly, your company’s search engine results and online directory listings will provide strong marketing text and positive reviews to efficiently brand users.
Below you will find some of the Local Search Marketing techniques Hit Exposure uses to reach out to local customers and build your local brand. Contact us for more information or to receive a free analysis from our Reputation Management experts.
The first step to creating a customized strategy is becoming familiar with you and your team. Hit Exposure will get to know your companies products and services, as well as your industry and competitors. Most importantly, an in-depth analysis is done to determine the keywords that local users type in search engine to find businesses like yours in your area. This information can then be used to develop a Local Search Marketing strategy which will give a powerful ROI.
Listing on Local Search Engine Results
Indexing your business within Local Search Engines allows you to be quickly found when people search for your products and services on Google Maps, Yahoo and Bing. This also includes creating a strong profile on these search engine’s local listings and maintaining a number of positive reviews from customers and clients. Hit Exposure works to ensure that, when potential customers search for a business in your industry, your company will be the clear choice. Moreover, the increasing use of search engines on mobile devices allows for excellent revenue generation from users looking for local companies en route.
Business Directory Profile Creation
Business Directory services, like Yelp, Citysearch and Angie’s list serve to provide information and reviews on local companies. These directories are essential to all types of businesses, but especially to those desiring long term customers or clients. Reading a number of positive reviews, accompanied with a clear outline your products and services strongly brands users to your company. Paired with your company’s excellent customer service, these listings will create loyal and consistent customers. Hit Exposure uses the understanding gained during the analysis of your company to specifically cater directory information to potential customers in your area. This targeted approach allows for the most effective Local Search Marketing and ROI.
Local Keyword Optimization
Applying the strategy developed during the analysis of your company and its market, Hit Exposure will help you generate website content which specifically caters to local customers. Depending on the size of your company, this may involve the creation of various websites dedicated to specific operational regions. Using carefully selected keywords, customers will be directed to your website. Most importantly, because these users have been targeted through keyword selection, these hits will have a fantastic conversion rate into sales.