When you build a marketing strategy there are many factors to take into consideration. For example, what type of marketing would fit your company the best? Or how much money should be allocated to each campaign?
There has been a lot of research and comparative data for organic versus paid search results recently. From the research, it can be seen that companies are using 88% of their marketing budget on paid searches while only 12% of that budget goes towards organic searches. However, the paid searches only return a 6% CTR(Click-through rate) while the organic searches return a 94% CTR. Now look at those statistics and take it into consideration next time you come up with a marketing strategy.