A domain name containing keywords that are relevant to your business increases your ranking in search engine results. Although you must remember that you do not want a domain name filled with targeted words that confuse or are too complicated for possible clients. So what you have to do? Well for starters you need to know that a keyword-rich domain name encompasses the keywords you want your website to rank highly in during search engine results. Now a keyword rich website is when your targeted words are used in folders and pages on your website. Lets say you own a specialty company for antique jewelry. As your domain name you may want to include the words “antique” or “jewelry”. Also within your website you may have different categories or pages for the different kinds of pieces. There you will include the targeted key words you feel are necessary to have high ranking in a search engine.