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Video Marketing for Small Businesses

Small businesses have put forth their attention and money into making their websites video friendly and getting their videos out there for other users and potential customers to view. But is Video Marketing really worth it? The answer is yes! An online marketing software provider, WebVisible, released their fourth quarter report regarding small business online advertising. They stated that small businesses are having better success with online marketing than ever before by posting their videos online, which is great news for small businesses. Their money and time is paying off for them big time. According to the report 26% of small business advertisers used a video on their home page and more owners have turned to videos in order to engage their customers in a more accessible manner. Videos are also the second most popular behavior for users in a landing page. This means that users and customers alike are taking the time to watch videos on a business’s website. It enables owners to catch the attention of current and possible clients.

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