Yahoo! Search Marketing marketplace announces enhancements for 2010.

The Yahoo! Search Marketing marketplace, we will soon be launching a product enhancement that promises to give advertisers more transparency into the performance of the traffic they receive. The enhancement is a new network distribution feature that will enable advertisers to set up campaigns or ad groups to specifically receive traffic from Yahoo! Search, Yahoo! Partners, or both. If you choose to set up a campaign or an ad group to receive traffic from the Entire Network (i.e., both Yahoo! Search and Yahoo! Partners), you will have the ability to fine–tune your bids by applying discounts or premiums on the Yahoo! Partner traffic. The release of these new features is tentatively scheduled for availability in the U.S. market in early 2010.

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