YouTube insights was once a service provided by YouTube that enabled individuals to view who their audience was and where there audience was coming from. Now YouTube has revolutionized their service and developed YouTube Analytics, which in essence makes it easier for individuals to learn about their audience. They have developed a simpler design that makes the information more comprehensible for users and highlights the information that is the most important for the user. The Analytics service has been released to all users who have a modern up to date browser.
YouTube Analytics provides new and exciting features such as the quick overview,more detailed reports, audience builders, and audience retention. The quick overview provides just that! It provides all the information that the user cares most about more quickly and at the same time enabling them to access more detailed information such as views on their recent posts. The more detailed reports provides more in depth statistics that inform the user of their content and audiences in a precise and clear manner. Analytics aide’s users to build bigger audiences with a simple philosophy: know your audience. Analytics accomplishes this by dividing the content in three ways, demographics, traffic sources, and audience-building videos. The demographics section gives the user a better understanding of where their audience is located. Users can use this information to their benefit by editing and targeting their content to their precise audience. For instance if you own a make up company and post videos about specific innovative products or application techniques and though the demographics section view that that a large sector of your audience comes from Los, Angeles you can edit your content to provide more relevant information to their location. Another way YouTube Analytics helps build bigger audiences is by using traffic sources, which shows users the websites, and searches that are driving their audiences to your videos. Users can use this information to promote your content more in these sources rather than other sources. No better way to learn what content is more relevant then to become a viewer yourself. Audience building videos exhibits the videos that are driving the most views and subscribers. This is beneficial because users can mold their content to attract a new audience or to refresh your current audience.
YouTube Analytics helps users to engage more with audiences by keeping their audience coming back for more content. Two useful features are audience retention and community comments. Audience retention essentially tells you if your audience is watching your entire video or part of it. It further goes on to tell you specifically where you audience stopped watching. This is useful because it tells users what part of their content is interesting and what is not. Therefore, they can better adjust their content to keep their audience interested. Also, community comments tells users what videos are receiving the most comments. You can engage in these conversations and become actively involved in your community.
These features help video marketing services in two very big ways, to earn more money and to generate better videos. Many don’t realize that growing their audience and engaging them more helps promote their videos, which in essentially attract future clients and maintain current customers. YouTube Analytics help businesses by estimating their earnings through a feature that projects the amount of revenues they will earn from posting videos. Also, making better videos simply maintains your current audience while attracting a new audience. It is recommended that businesses take full advantage of these new features because it makes marketing your products, services, or industry that much easier and the best part its free!